SEO
| 
| 
What simple things can you do to improve your website's SEO?
- Base your promotion on research rather than instinct – look and see what your competitors are doing, find out how your customers search or use bespoke software to find out how people are searching for your product/service.
- Use simple, effective navigation in your website design
- Hyper-link between pages wherever possible to encourage the search engines to “spider” the site, and use the keywords in the links.
- Use keyword headings and sub–headings across all pages
- Use good content that engages your target audience on ALL pages, but which naturally uses the keyword phrases you would like to be found under.
- Keep news pages and case studies regularly updated with relevant content, search engines love this
- Make sure you are listed with Google Maps – it’s free!
- Try targeting specific sectors rather than generic terms e.g. “safety signage” or “school signage” rather than “signage”. You will compete more effectively and have more targeted visitors.
What absolutely crucial things can you do to improve your SEO?
We recommend you assign 70% of your search engine optimisation budget to "off-site SEO". Most crucially, try to get links from high-traffic websites that Google loves. That's where we can be of massive help. We have 2 websites high-traffic websites that have been around for a decade (Google gives much higher rankings if websites are aged) and these websites are ideal for publishing articles about you and your business. These articles can be highly informative or light-hearted lifestyle pieces about our clients - but they all have one thing in common - they are heavily linked to your website - and these articles will rank very high on Google. Then when they're high on Google, because they link heavily into your site, they are a huge factor in your site climbing the rankings.
It's why some clients have called our SEO practitioner Stewart Dawes "the king of off-site SEO".
Some of these articles are:
... and many more soon to be added to this page .....